Analyze HOG

ShareShare on WhatsApp Share on Facebook Share on X

Equity Research · Deep diveIT-2026-HOG · 2026-07-30

Harley-Davidson, Inc. (HOG)

Consumer CyclicalRecreational VehiclesNYSEMarket cap $2.61B

$24.83

-1.82%

Analyst-style PDF, emailed within minutes

62/100

Positive bias

Automated weighted score · not a recommendation

Price source: Yahoo · live price · as of 23:03 · Data: Yahoo · SEC EDGAR · FINRA · Wikidata

About the company

Market cap

$2.61B

P/E

14.03

Beta

1.27

Employees

5.50K

Sector: Consumer CyclicalIndustry: Recreational VehiclesExchange: NYSECountry: United StatesFounded: 1903 Website

What the company does

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Day range

$24.43$25.71

52-week range

$16.96$30.44

Price alert on HOG

Get an in-app and mobile alert every time HOG crosses a price you set.

Loading short data…

HOG · Chart

Loading chart…

SMA20 SMA50 SMA200

Charts by TradingView

Support & resistance

Key trading levels, by timeframe

Day

Swing

Computing levels…

The technical signal compass

Sign up free and build your own trading bot with full backtesting. Live bots, real-time alerts and the bot gallery — with a Pro subscription.

Free sign-up

Harley-Davidson, Inc. (HOG) is trading around $24.83 (-1.82% on the last session). Its 52-week range runs from $16.96 to $30.44. Technically: 5 buy signals, 4 sell and 3 neutral. It belongs to the Consumer Cyclical sector (Recreational Vehicles), with a P/E of 14.0 and a 3B$ market cap. Data sourced from Yahoo · live price as of 23:03. This is data analysis only, not advice or a recommendation.

HOG stock FAQ

What is HOG's current price?

HOG is trading around $24.83 (-1.82%), as of 23:03 per Yahoo · live price.

What is HOG's 52-week price range?

Over the last 52 weeks HOG ranged between a $16.96 low and a $30.44 high.

Which sector does HOG belong to?

HOG belongs to the Consumer Cyclical sector, Recreational Vehicles industry.

Disclosure & disclaimer: All information, scores, signals and trade plans on this site are produced by an automated algorithmic system and are based on technical and quantitative data only. They do not constitute investment advice, investment marketing or a recommendation to act, and are not a substitute for personal advice from a licensed professional that accounts for your needs and circumstances. We are not investment advisors. Trading securities involves substantial risk, up to the loss of your entire investment; every decision and action is your sole responsibility. i-trade and its operators bear no liability for any direct or indirect damage arising from reliance on this information.

0 買買 0 $ ▼ ↑ 0 % ₿ ₿ % 0 ↑ ▼ $ 0 買買 0 $ ▼# € € # ◇ 1 ▲ ↓ 売 1 1 売 ↓ ▲ 1 ◇ # € € # ◇ 1買 0 0 買 ↑ % 0 ▼ ₿ $ $ ₿ ▼ 0 % ↑ 買 0 0 買 ↑ %€ ↓ ↓ € ▲ 売 # 1 1 ◇ ◇ 1 1 # 売 ▲ € ↓ ↓ € ▲ 売0 ▼ ▼ 0 0 ₿ 買 % $ ↑ ↑ $ % 買 ₿ 0 0 ▼ ▼ 0 0 ₿↓ 1 1 ↓ # 1 € 売 ◇ ▲ ▲ ◇ 売 € 1 # ↓ 1 1 ↓ # 1▼ % % ▼ 買 $ 0 ₿ ↑ 0 0 ↑ ₿ 0 $ 買 ▼ % % ▼ 買 $1 売売 1 € ◇ ↓ 1 ▲ # # ▲ 1 ↓ ◇ € 1 売売 1 € ◇% ₿ ₿ % 0 ↑ ▼ $ 0 買買 0 $ ▼ ↑ 0 % ₿ ₿ % 0 ↑売 1 1 売 ↓ ▲ 1 ◇ # € € # ◇ 1 ▲ ↓ 売 1 1 売 ↓ ▲₿ $ $ ₿ ▼ 0 % ↑ 買 0 0 買 ↑ % 0 ▼ ₿ $ $ ₿ ▼ 01 ◇ ◇ 1 1 # 売 ▲ € ↓ ↓ € ▲ 売 # 1 1 ◇ ◇ 1 1 #$ ↑ ↑ $ % 買 ₿ 0 0 ▼ ▼ 0 0 ₿ 買 % $ ↑ ↑ $ % 買◇ ▲ ▲ ◇ 売 € 1 # ↓ 1 1 ↓ # 1 € 売 ◇ ▲ ▲ ◇ 売 €↑ 0 0 ↑ ₿ 0 $ 買 ▼ % % ▼ 買 $ 0 ₿ ↑ 0 0 ↑ ₿ 0▲ # # ▲ 1 ↓ ◇ € 1 売売 1 € ◇ ↓ 1 ▲ # # ▲ 1 ↓0 買買 0 $ ▼ ↑ 0 % ₿ ₿ % 0 ↑ ▼ $ 0 買買 0 $ ▼# € € # ◇ 1 ▲ ↓ 売 1 1 売 ↓ ▲ 1 ◇ # € € # ◇ 1

Building the strategy

HOG stock FAQ

What is HOG's current price?

HOG is trading around $24.83 (-1.82%), as of 23:03 per Yahoo · live price.

What is HOG's 52-week price range?

Over the last 52 weeks HOG ranged between a $16.96 low and a $30.44 high.

Which sector does HOG belong to?

HOG belongs to the Consumer Cyclical sector, Recreational Vehicles industry.

Analyze HOG

Harley-Davidson, Inc. (HOG)

About the company

HOG · Chart

Support & resistance

The technical signal compass

HOG stock FAQ

Harley-Davidson, Inc. (HOG)

About the company

HOG · Chart

Support & resistance

The technical signal compass

HOG stock FAQ

Income statement analysis

Institutional & insider data

Full analyst coverage